Business Lines

Business Lines

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Episode 15: Healthcare Musings with Todd Shannon

  •   Podcast
  •   9/12/2016
  •   Tripp Matthews

In attempt to convert our normal conversations into a podcast episode, my good friend Todd Shannon and I discuss the swirling nature of the Healthcare space. 

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Episode 14: Michael Blackstone, MD of SutureSign

  •   Podcast
  •   8/18/2016
  •   Tripp Matthews

This week's So What, Who Care? episode brings us Michael Blackstone, MD.  Dr. Blackstone is CEO of SutureHealth, a well respected member of the Homecare and Physician Community, and an LSU fan.

Our discussion starts with how he left the business of practicing medicine to become an entrepreneur (see the article about him on our site:  ); moves into how his featured product, SutureSign, is fitting an enormous need in the market; then we have a quick detour into the world of Homecare & Hospice Marketing; and then get his take on LSU's upcoming football season (whilst I lament the pending doom and despair as an Auburn Tiger).

Michael is polished and well spoken, whereas I seem to say 'dad gum' alot.  Nevertheless, this is a great way to get to know a true up-and-comer in the Post-Acute and Physician Practice space.

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Web Marketing Made Simple

  •   Webinar
  •   8/4/2016
  •   HCAF Annual Conference

A nuts-and-bolts but powerful session focused on Search Engine Optimiation for your business.  Stephan Boehringer of Get The Clicks says to STOP THE INSANITY!  Every year the Google gods change the way businesses appear online, affecting a company's bottom line.  With all these changes about Google this and Facebook that - who has the time to keep up and run a business?  Stop chasing your tail and create a simple list of marketing priorities specifically designed for your agency.

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Ride the Wave with In-Home Primary Care Providers for Better Outcomes

  •   Webinar
  •   8/3/2016
  •   HCAF Annual Conference

Many patients that are discharged from the hospital for Home Health are at high-risk for rehospitalization, but yet little physician engagement to provide a coordinated care experience.  Lisa Kidd, of Baptist Home Health Care provides education on how to develop a program that provides a safety net and true continuation of care across the different entities of the healthcare continuum:  Health System, Physician, and all aspects of Home & Community Based Services.

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Episode 12: Population Health and Homecare with Elliott Wood of Medalogix

  •   Podcast
  •   7/27/2016
  •   Tripp Matthews, Elliott Wood

Elliott Wood of Medalogix joins the podcast to talk about his recent article/blogpost on the term "Population Health" and what that REALLY means in the Home Care space.  We learn about his journey to Medalogix, and spend lots of time talking through the fascinating and visionary company that is Medalogix.  Elliott is a Nashville native, with a degree in Psychology from Abilene Christian University, then two semesters of graduate work in clinical psychology – then left to join HealthStream because of his love of data/analytics.  Left for Medalogix because of Dan Hogan.  Medalogix is 6 years old.  Founded by Dan Hogan.  Takes data from Home Health providers nightly, looks at patterns and predictive models to help Home Health agencies.  Currently focused on different products to best leverage that data. 

During our conversation, we lament the overuse of industry buzzwords (while using them ourselves, shamefully), but how to use these industry terms correctly when educating our collective audience.  My children make noise in the background.  His definition of how Medalogix defines it is how to keep Home Health Agencies patients, their average daily census, from getting readmitted to the hospital. 

A quick discussion of an early misstep, or failure at Medalogix has turned into a burgeoning success relative to how to actually use the data that they are collecting and analyzing about Home Health agencies.  I like how he talks about providing "action" to their customers rather than simply providing "value."  Elliott gives us some success stories with their products Bridge and Touch. And I love their goal of driving better Clinical Conversations between caregiver and patient. 

We also touch on a sensitive topic about our country's, our society's approach to end-of-life care. 

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InBoxing: What is the right approach to Sales in Healthcare?

  •   Article
  •   7/20/2016
  •   Tripp Matthews

This is an interview with three exceptional Sales Professionals:  Steve Yeatts, Todd Shannon, and Jason Lewallen.  We spoke about their approach to Sales, and what is universally true in Sales. 

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